It was incorporated in Sep 1967 as a company limited by shares. It is not possible to ascertain when it ceased from these records (possibly around 1974).

Their registered office was the Sailors' Children's Society, Newland, Hull and its objective was to carry out the business of card making, publishing, engraving, bookbinding as manufacturers, buyers, sellers, distributors and dealers.

The share capital of £100 was to be divided into one hundred shares of £1each. At its outset, the company had 2 equal subscribers, Mr Henry James Barney and Mr Leslie Hartley who each took one share.

Any profits of the company were to be paid to the Sailors' Children's Society.